Monday, December 14, 2009

Congresswoman Anna Eshoo says TV Commericals are too loud


Congresswoman Anna Eshoo purposed a bill which is scheduled to vote Tuesday which requires TV advertisements to meet a standard of volume. She found her commercials to be too loud and now has brought it to congress. By bringing on this bill, it was found a common complaint with the Federal Communications Commission advertisements were too loud. According to Eshoo’s bill, she requires the television ads to be no louder than the average maximum loudness of the programs they follow.

Robert Thompson, a professor of television and popular culture at Syracuse University, says Congress should have higher priorities than strident commercials. I totally agree with this, is this really news worthy? I mean don’t we have bigger problems in our country then loud television commercials? After the FCC heard about her bill, they just pointed to the conclusion in a case in 1984, that there was no fair way to write regulations controlling of loudness of commercials. It is complicated because of these come from different companies and contributors.

This bill may even require TV broadcaster to purchase new equipment as changing the volume over all advertisements aren’t as simple as a remote. Eshoo's bill requires the FCC to adopt those recommendations as regulations within a year and begin enforcing them a year later. If is proven nobodies hearing as been damaged. Even if the bill passes, may people won’t even notice the difference. There are different levels of volume throughout a commercials like a car screeching. So in conclusion this bill is completely pointless and Eshoo should go away.

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